Maritime Department
Business Management (Cert)
Code B201
Modules 4
Duration 10 weeks
Registration 23 March 2026
Teaching Online
Credits 4 ECTS-aligned
Tuition Fees €1,500
Overview
The Certificate in Business Management is a structured 10-week online programme designed to provide participants with a solid foundation in the core principles of modern business practice. The course integrates key areas of management, including marketing, organisational behaviour, strategic management, and accounting & finance.
By combining theoretical frameworks with practical applications, the programme equips participants with essential analytical skills, commercial awareness, and structured decision-making capabilities. The certificate is suitable for individuals seeking to enhance their business knowledge, strengthen their employability, or prepare for further academic and professional progression.
Objectives
The primary objectives of this programme are to:
- Provide a comprehensive introduction to the fundamental disciplines of business management.
- Develop an understanding of marketing principles and consumer behaviour in competitive markets.
- Introduce key concepts in organisational behaviour, including individual and group dynamics within the workplace.
- Equip participants with foundational knowledge in strategic analysis and business decision-making.
- Develop financial literacy through an introduction to financial statements, ratio analysis, and relevant costing.
- Strengthen analytical, problem-solving, and managerial thinking skills.
- Prepare participants for entry-level and junior professional roles in corporate and commercial environments.
Learning Outcomes
Upon successful completion of this certificate, participants will be able to:
- Explain the core functions of business management and their interrelationships.
- Apply fundamental marketing concepts, including segmentation, positioning, and pricing strategies.
- Analyse individual and group behaviour within organisational contexts.
- Conduct basic strategic analysis using established frameworks (e.g., SWOT, PESTEL).
- Interpret financial statements and perform introductory ratio analysis.
- Assess basic costing and budgeting decisions in business scenarios.
- Demonstrate structured decision-making and problem-solving skills in business contexts.
- Communicate business concepts effectively using appropriate professional terminology.
| 1. Introduction to Marketing Principles |
|---|
| • What is Marketing? Concepts and Role in Business • Consumer Behaviour and Market Research • Product Development and Pricing Strategies • Marketing Channels and Promotional Strategies |
| 2. Introduction to People and Organisations |
|---|
| • Introduction to Organisational Behaviour • Individual Behaviour in Organisations • Group Behaviour and Leadership Dynamics • Organisational Structure and Culture |
| 3. Strategic Management |
|---|
| • Introduction to Strategic Management • Evaluation of the External Environment • Internal Appraisal and Competitive Advantage • Strategy Formulation and Strategic Options |
| 4. Accounting and Finance for Managers |
|---|
| • Introduction to Financial Statements • Financial Ratio Analysis • Management Accounting and Relevant Costing • Capital Investment and Project Appraisal |
Entry Requirements
High School diploma.
English language: GCSE English Language grade 4/C – IB grade 4 Higher Level. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We will consider applicants without an English certificate but who have relevant working experience or completed a course taught in English.
Basic Information Technology skills.
Taught by Neil Botten
Recognised expert in
strategic management.
Consulting experience
for organisations including
the BBC, Shell and UBS.
Inspired by Dr. Luca Cacciolatti
Specialist in
innovation-driven strategy.
Experienced in supporting start-ups
and business development.
Watch Videolectures
Assignment & Project
Final viva (live video)
Get your Degree awarded
Career – Business Jobs
Academic staff consisting of professionals with significant experience in business administration and management, in collaboration with specialised academic personnel in marketing, organisational behaviour, strategy, and finance. Below are indicative business job roles and career paths that this certificate prepares you for.
CORPORATE OFFICE
Operations
Administration
Project support
Business development
Customer service
Human resources (HR support)
Procurement / supply
Reporting & coordination
COMMERCIAL OFFICES
Sales
Marketing
Digital marketing
Market research
Account management
Customer relationship (CRM)
Product support
Commercial administration
Marketing Assistant
Sales Executive
Digital Marketing Coordinator
Market Research Assistant
Business Development Assistant
Operations Assistant
Project Support Officer
HR Assistant
Accounts Assistant
Finance Administrator
Credit Control Officer
Banking Operations Officer
Junior Business Analyst
Strategy Support Analyst
Small Business Owner / Entrepreneur
BUILD YOUR CAREER IN BUSINESS MANAGEMENT
This certificate provides the core business competencies required in today’s competitive corporate environment. Participants gain structured knowledge in marketing, organisational behaviour, strategic thinking, and financial analysis, strengthening their employability and supporting progression into professional business roles.
Admissions Office
99 Wall Street
Suite# 2838
New York, NY
10005, USA
Tel. +1 646 980 5595 (NY)
info@orion-university.com
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