Maritime, Business and Strategic Management (Cert)
Key Feature
Code M213
Modules 2
Duration 12 weeks
Registration Any time
Study Mode Fully Online
Credits 4 ECTS-aligned
Tuition Fees €1,500
Overview
The Certificate in Maritime, Business and Strategic Management provides an integrated introduction to the maritime industry together with essential principles of marketing and strategic management.
The programme introduces students to ship types, registration and nationality, international maritime organisations, marine insurance terminology, bills of lading, cargo operations, classification societies and the International Safety Management framework. It also develops an understanding of marketing, consumer behaviour, market research, pricing, promotional strategy and strategic management.
The programme is designed for those seeking a broader understanding of how maritime operations and commercial management interact within the international shipping industry.
Objectives
The programme aims to:
- Provide a foundation in the structure and operation of the international maritime industry.
- Introduce key legal, regulatory and operational concepts relevant to shipping.
- Develop an understanding of fundamental marketing and business-management principles.
- Introduce strategic analysis, competitive advantage and strategy formulation.
- Enable students to relate business and management concepts to maritime organisations and commercial shipping practice.
- Develop the ability to apply knowledge through an integrated maritime and business-management project.
Learning Outcomes
Upon successful completion of the programme, students should be able to:
- Identify major types of ships and explain their principal commercial functions.
- Explain ship registration, nationality, flags of convenience and the role of international maritime organisations.
- Demonstrate understanding of commonly used marine insurance, cargo and shipping terminology.
- Explain the purpose of bills of lading, classification societies and the International Safety Management framework.
- Describe key principles of marketing, consumer behaviour, market research, pricing and promotion.
- Analyse basic features of an organisation’s external and internal business environment.
- Explain the concepts of competitive advantage, strategic options and strategy formulation.
- Apply maritime, business and strategic-management principles to a practical or case-based project.
| Module 1: Foundations of Maritime and Shipping Management |
|---|
| Vessel Classification, Ship Registration, and International Maritime Governance • MV214 Types of Ships I • MV215 Types of Ships II • MV216 Nationality of Ships & Flags of Convenience, • MV217 International Maritime Organizations (IMO) & key Conventions of the IMO Core Themes in Shipping Management I • MV218 Commonly Used Marine Insurance Terms • MV219 Contracts of Sales & Bills of Lading • MV220 Cargo terminology & cargo operation • MV221 Classification societies & International Safety Management (ISM) |
| Module 2: Marketing and Strategic Management |
|---|
| Introduction to marketing principles. • BV201 What is Marketing? Concepts and Role in Business • BV202 Consumer Behaviour and Market Research • BV203 Product Development and Pricing Strategies • BV204 Marketing Channels and Promotional Strategies Strategic Management • BV209 Introduction to Strategic Management • BV210 Evaluation of the External Environment • BV211 Internal Appraisal and Competitive Advantage • BV212 Strategy Formulation and Strategic Options |
| Module 3: Applied Maritime and Business Management Project |
|---|
Entry Requirements
High School diploma.
English language: GCSE English Language grade 4/C – IB grade 4 Higher Level. If your first language is not English, you will need an IELTS of 6.0 overall, with 5.5 in each component. We will consider applicants without an English certificate but who have relevant working experience or completed a course taught in English.
Basic Information Technology skills.
Prof. Athanasios Giannakis
Specialist in maritime
and shipping management.
Academic leadership in maritime
education and professional development.
Taught by Neil Botten
Recognised expert in
strategic management.
Consulting experience
for organisations including
the BBC, Shell and UBS.
Inspired by Dr. Luca Cacciolatti
Specialist in
innovation-driven strategy.
Experienced in supporting start-ups
and business development.
No limits in education
Straightforward way of teaching
TELEMATIC
Watch Videolectures
Assignment & Project
Final viva (live video)
Get your Degree awarded
Career - Maritime jobs explained
Academic staff consisting of professionals with a significant career at sea and generally in the shipping industry, being in collaboration with special academic personnel highly expert in business and the international maritime affairs. Below are the maritime jobs, that our courses prepare you.
SHIPOWNER'S OFFICE
Operation
Accounting
Chartering
Marine Insurance
Technical
Claims
Crew
ISM
Supply
AUTONOMOUS OFFICES
Charterers
Custom broker
Consignor
Receiver
Shipbroker
Sales and Purchase Broker
WORK IN EXECUTIVE MARITIME POSITIONS
Our students, regardless their professional origin and their academic level, acquire the necessary knowledge which gives them the opportunity to get an outstanding job position in shipping and rise to the highest levels of the maritime industry.
Orion University OÜ
Pärnu Road 141
11314 Tallinn
Harju County
Estonia
info@orion-university.com
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